Dynamic and constantly changing, popular culture defines each generation.  From music and fashion to entertainment and sports, each decade has its icons and iconography.  This year’s BreyerFest look has been inspired by late 90s and early aughts music and design and we are challenging fans to create a diorama, using at least one Breyer model of any scale (excluding CollectA), that depicts one example of the many categories of pop-culture from any decade in the last one hundred years, such as entertainment, sports, fashion, technology, etc.

Open exclusively online to BreyerFest 2024 VIP, All-Access, and Online Traditional Access ticket holders where allowed.* What hot topic will you pick for your entry?  The 1950s saw a rock and roll explosion, the 1970s saw Hank Aaron break Babe Ruth’s homerun record, and the 1930s birthed the first feature-length animated Disney film in color – Snow White and the Seven Dwarfs.  Take photographs of your entry and pick the one to four images you like best. Then submit your photograph(s) of your creation via email to be judged and you might win a Glossy Athenian Lady Celebration Horse Model (Estimated Retail Value “ERV” $500 USD)!*

Many will enter, but only twenty (20) will win (five (5) entries in each of four (4) age groups)! See below and Official Rules for details.

Select eligible dioramas will be displayed online in chronological order in each age group so fans can see the evolution of pop culture throughout history as presented by you, our entrants! (Please note: Just because an entry is posted online does not mean it is or will be a winner).

We can’t wait to see your pop culture-inspired creation!

HOW TO ENTER:

• To create your BreyerFest 2024 Pop Culture that Pops! Diorama Contest (“Contest”) entry, first select an example of pop culture from any decade in the last one hundred years (i.e., between the 1920s and the 2020s) to use as inspiration for your diorama. Create your Pop Culture that Pops! diorama using any materials you would like. Your diorama must include at least one Breyer model horse in any scale, must stand upright, and must fit within a 12” (30.48 cm) cube (including all bases, stands, and attachments). Your diorama must be solely created by you, the entrant, without assistance from anyone. Your diorama should not include any trademarks (brand names). Your diorama should be family-friendly and in good taste. Once you are done, take pictures of your diorama and pick the four pictures you like the best. At least ONE (1) of your photos MUST include a ruler for scale.
• At least one (1) Breyer model (any scale, excluding CollectA) must be used in your diorama entry. If you choose to use a figure, it must be a Breyer figure or a figure created by you. Other non-Breyer props and accessories are acceptable as long as Breyer models (and Breyer figures, if applicable) are used.
• Email (or have your parent or legal guardian email, if under age 13) no more than four (4) digital photographs of your Pop Culture that Pops! diorama entry (JPEG or PNG files no more than 2MB each) and the name and approximate year of the moment in popular culture that inspired your entry to dioramas@reevesintl.com. Parent or legal guardian must submit entry if entrant is under age 13. All photo entries must be in JPEG or PNG digital form. (All other formats, including but not limited to PDF, PSD, and BMP format will be rejected). Images must be attached to the email and not sent embedded/inline or via a digital link. Digital photographs must be named as follows:  [YOUR LAST NAME]_BF24OnlineDiorama_[IMAGE NUMBER].[.JPG/.PNG.]   (E.g.: Smith_BF24OnlineDiorama_1.jpg). Mail entries will not be accepted.

• Your emailed entry must include the subject line “BF2024 Online Diorama Contest” along with your digital photographs, the name and approximate year of the moment in pop culture that inspired your diorama, title of diorama, short description of the scene, name, age (at the time of entry), mailing address, telephone number, and email address as well as parent/legal guardian’s email address and statement of parental consent if under age 18 (or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater) at time of entry. Parent or legal guardian must submit entry if entrant is under age 13. Entry and/or statement of parental consent must be submitted in English. Entries missing any of the above requirements will be immediately disqualified.
• All entries must be original and entirely created by the entrant. Only individuals may compete in this Contest. Group entries will be immediately disqualified. Only original dioramas created for this Contest are eligible; you may not submit a diorama you have entered in another Breyer or BreyerFest diorama contest.
• Limit one (1) Contest entry per BreyerFest 2024 VIP Access, BreyerFest 2024 All-Access, or BreyerFest 2024 Online Traditional Access ticket holder. Submissions will only be accepted digitally. The entry period begins at 3:00pm EST (8:00pm GMT) on March 1, 2024, and ends at 5:00pm EDT (10:00pm BST) on June 21, 2024. All entries must be received via email at dioramas@reevesintl.com by Sponsor no later than 5:00pm EDT (10:00pm BST) on June 21, 2024.

JUDGING:

• Entries will be judged by a judging panel including qualified members of Sponsor's Marketing Team and at least one similarly qualified independent judge. Each entry will be judged on the following criteria: 40% on creativity and originality, 30% on attention to detail, and 30% on how successfully the entry embodies this year’s Pop Culture that Pops! theme as described above.
• Winners may be announced online on BreyerHorses.com during BreyerFest weekend, July 12-14, 2024.

PRIZE:

• Prize: One (1) Prize Model and one (1) rosette will be awarded to each of twenty (20) winners (five (5) winners in each of four (4) age groups (12 and under; 13-19; 20-40; and 41 and older)).
• Prize Model is one (1) Glossy Athenian Lady Celebration Model Horse (# B-BF-10012; ERV $500 USD each). Rosette has an ERV of $6 USD. Total ERV of all 20 Prizes (model horses and rosettes): $10,120.00 USD.

*Contest is open to all legal residents of the U.S. (excluding AZ, CO, MD, NE, ND and VT), U.K., and Canada (excluding Quebec) where allowed with a BreyerFest 2024 VIP Access, BreyerFest 2024 All-Access, or BreyerFest 2024 Online Traditional Access ticket and an email account. Parent must submit entry if entrant is under age 13. If selected as a potential winner, parental consent is required if entrant is under age 18 (or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater). Void where prohibited or otherwise restricted by law.

Contact and shipping information collected will be used by Sponsor for the purposes of administering this Contest and awarding the prizes only and will not be used for marketing or other purposes. Contest participant likeness as it appears in the submitted entry will be used for the purposes of administering this contest, awarding the prizes, and in future BreyerFest-related advertising. UK entrants’ personal data will be collected and used in accordance with the Contest privacy notice available [HERE].

See Official Rules for complete details.

OFFICIAL RULES:

By submitting an entry, you (and your parent or legal guardian on your behalf, as applicable) agree to be bound by the following BreyerFest 2024 Pop Culture that Pops! Diorama Contest (“Contest”) rules.

1. This is a skill‐based contest and chance plays no part in the determination of winning. Many will enter, but only twenty (20) will win (five (5) will win in each of four (4) age categories, as set-out in Rule 12).
2. Contest is open to all legal residents of the U.S. (excluding AZ, CO, MD, NE, ND and VT), U.K., and Canada (excluding Quebec) where allowed with a BreyerFest 2024 VIP Access, BreyerFest 2024 All-Access, or BreyerFest 2024 Online Traditional Access ticket and an email account. Parent must submit entry if entrant is under age 13. If selected as a potential winner, parental consent is required for entrants under age 18 (or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater). Void where prohibited or otherwise restricted by law.
3. Contest entry period begins at 3:00pm EST (8:00pm GMT) on March 1, 2024 and ends at 5:00pm EDT (10:00pm BST) on June 21, 2024. All entries must be received via email at dioramas@reevesintl.com by Sponsor no later than 5:00pm EDT (10:00pm BST) on June 21, 2024. No other method of entry will be accepted.
4. To create your BreyerFest 2024 Pop Culture that Pops! Diorama Contest (“Contest”) entry, first select a moment from popular culture from any decade in the last 100 years (e.g., the 1920s through the 2020s) to use as inspiration for your diorama. Create your Pop Culture that Pops! diorama using any materials you would like. Your diorama must include at least one Breyer model in any scale (excluding CollectA), must stand upright, and must fit within a 12” (30.48 cm) cube (including all bases, stands, and attachments). Your diorama must be solely created by you, the entrant, without assistance from anyone. Your diorama should not include any trademarks (brand names). Your diorama should be family-friendly and in good taste. Once you are done, take pictures of your diorama and pick the four pictures you like the best. At least ONE (1) of your photos MUST include a ruler for scale.
5. At least one (1) Breyer model (any scale, excluding CollectA) must be used in your diorama entry. If you choose to use a figure, it must be a Breyer figure or a figure created by you. Other non-Breyer props and accessories are acceptable as long as Breyer models (and Breyer figures, if applicable) are used.
6. All entries must be original and entirely created by the entrant. Dioramas must be in good taste/family friendly. Only individuals may compete in this Contest. Group entries will be immediately disqualified. Only original dioramas created for this Contest are eligible; you may not submit a diorama you have entered in another Breyer or BreyerFest diorama contest.
7. Email (or have your parent or legal guardian email, if under age 13) no more than four (4) digital photographs of your Pop Culture that Pops! diorama entry (JPEG or PNG files no more than 2MB each) and the name and approximate year of the moment in popular culture that inspired your entry to dioramas@reevesintl.com. Parent or legal guardian must submit entry if entrant is under age 13. All photo entries must be in JPEG or PNG digital form. (All other formats, including but not limited to PDF, PSD, and BMP format will be rejected). Images must be attached to the email and not sent embedded/inline or via a digital link. Digital photographs must be named as follows: [YOUR LAST NAME]_BF24OnlineDiorama_[NUMBER].[.JPG/.PNG.]   (E.g.: Smith_BF24OnlineDiorama_1.jpg). Mail entries will not be accepted.

8. Your emailed entry must include the subject line “BF2024 Online Diorama Contest” along with your digital photographs, the name and approximate year of the moment in popular culture that inspired your diorama, title of diorama, short description of the scene, name, age (at the time of entry), mailing address, telephone number, and email address as well as parent/legal guardian’s email address and statement of parental consent if under age 18 (or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater) at time of entry. Parent or legal guardian must submit entry if entrant is under age 13. Entry and/or statement of parental consent must be submitted in English. Entries missing any of the above requirements will be immediately disqualified.
9. Contact and shipping information collected will be used by Sponsor for the purposes of administering this Contest and awarding the prizes only and will not be used for marketing or other purposes. UK entrants’ personal data will be collected and used in accordance with the Contest privacy notice available here.
10. Limit one (1) entry per BreyerFest 2024 VIP Access, BreyerFest 2024 All-Access, or BreyerFest 2024 Online Traditional Access ticket holder.
11. Entries will be judged by a judging panel including qualified members of Sponsor's Marketing Team and at least one similarly qualified independent judge. Each entry will be judged on the following criteria: 40% on creativity and originality, 30% on attention to detail, and 30% on how successfully the entry embodies this year’s Pop Culture that Pops! theme as described above. Five (5) potential winners from each age group (12 and under, 13-19, 20-40, and 41 and older) will be determined by the judges in their sole discretion. The decisions of the judges will be final and binding in all respects.
12. Five (5) potential winners in the 12 and under age group; five (5) potential winners in the 13-19 age group; five (5) potential winners in the 20-40 age group; and five (5) potential winners in the 41 and older age group will be selected on or about June 30, 2024.
13. Reeves will contact potential winners (or their parent/legal guardian if under age 18 or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater) by email on or about July 1, 2024 to confirm shipping address and provide a Prize Winner Affidavit of Eligibility and Liability/Publicity Release (Declaration and Release for residents of Canada). Selected potential winners must confirm receipt of email and verify valid contact and shipping information to Sponsor, and sign and return the executed Prize Winner Affidavit of Eligibility and Liability/Publicity Release (Declaration and Release for residents of Canada) by email (return instructions will be provided to potential winner in notification email) within three (3) business days or such potential winner will forfeit the prize and an alternate potential winner will be selected. The first name, first letter of last name, and state/province/territory/county, and country of the winners from each age group may be posted with their winning entries on the Sponsor website (BreyerHorses.com) and Breyer social media during BreyerFest weekend, July 12-14, 2024 (UK winner(s)’ personal data will be used in accordance with the Contest privacy notice). Winners agree not to publicly disclose they are winners until Sponsor announcement of winners.
14. Prize will be awarded in the name of the parent if the winner is under age 18 (or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater).
15. Prize: One (1) Prize Model and one (1) rosette will be awarded to each of five (5) winners in each of the four (4) age groups (12 and under; 13-19; 20-40; and 41 and older), for a total of 20 winners. Prize Model is a Breyer “Glossy Athenian Lady” Model Horse (#B-BF-10012; Estimated Retail Value (ERV) $500 USD each). Rosette ERV $6 USD. Winner is responsible for all taxes on their Prize. Total ERV of all 20 Prizes (model horses and rosettes): $10,120.00 USD.
16. Noncompliance or return of prize notification as undeliverable may result in disqualification and selection of an alternative potential winner.
17. Sponsor may substitute prizes of equal or greater value.
18. In the event of insufficient eligible entries in a particular age group (i.e., less than 5), remaining prizes will be awarded to the age group with the most eligible entries.
19. Prize will ship on or around August 1, 2024 at no charge to winner. Estimated ship time approximately 1-3 weeks depending on destination.
20. Sponsor and Sponsor’s employees, retailers, and their immediate family members (i.e., spouse, parent, child, sibling, grandparent, and/or stepchild, wherever they may live), and anyone else professionally connected with the Contest, are not eligible to enter.
21. All digital photos submitted become the sole property of Sponsor (to the maximum extent permitted by law) and may be used or reproduced in any manner and for any purpose by Sponsor without additional consent or compensation, including without limitation for commercial purposes, and will not be acknowledged or returned. By entering, you (and your parent or legal guardian on your behalf, as applicable): (i) grant to the Sponsor, in perpetuity, a non-exclusive, royalty-free license to publish, display, reproduce, modify, edit or otherwise use your entry/works submitted, in whole or in part, for advertising or promoting the Contest or for any other reason; and (ii) waives all moral rights in and to your entry in favor of the Sponsor (and anyone authorized by the Sponsor to use the entry).
22. By participating, Contest entrants (and their parent or legal guardian on their behalf, as applicable): (1) represent that they have complied with these Official Rules; (2) grant Sponsor the right to use entrant’s name (first name and first letter of last name), city, state/province/territory/county, and country (UK entrants’ personal data will be used in accordance with the Contest privacy notice); (3) to the maximum extent permitted by law, release Sponsor from any and all liability in connection with this Contest, and (4) agree to execute an affidavit of eligibility/prize acceptance form and publicity release (declaration and release for residents of Canada) if requested to do so, all without further compensation. Entry into the Contest constitutes complete permission for Sponsor to use, edit, or modify all submissions for all purposes including without limitation advertising and trade in any manner or medium whatsoever (UK entrants’ personal data will be used in accordance with the Contest privacy notice). To the maximum extent permitted by law, entrants over the age of 18 and the parents or legal guardians of entrants under age 18 (or under the legal age of majority in the entrant’s state of residence in the U.S. or jurisdiction of residence in Canada – whichever is greater) agree to defend, indemnify and hold harmless Sponsor, its officers, directors, agents, subsidiaries, and affiliates, wherever situated, against claims, losses, penalties, causes of action, damages, liability, costs, expenses (including but not limited to reasonable attorneys' fees) or claims caused by or resulting indirectly from entrants participation in the Contest, without limitation or exception, including entrant's violation of any third-party's rights, including without limitation, infringement of any copyright, trademark, service mark, trade secret, right of privacy or publicity or any other third party right).
23. Sponsor is not responsible for lost, late or misdirected entries, or incomplete/incorrect submissions and/or entries, or any internet, hardware, or software computer malfunction.
24. Sponsor reserves the right to disqualify anyone who attempts to tamper or otherwise interfere with the proper functioning of the promotion and/or its website.
25. Sponsor reserves the right to modify or cancel the Contest in the event of a malfunction or force majeure event beyond Sponsor’s control.
26. All entries must be original and entirely created by the entrant, must not violate the trademark, copyright, or privacy/publicity rights of any third party, and must not violate any applicable local, federal, state/provincial/territorial, and/or international laws and regulations. Void in Arizona, Colorado, Maryland, Nebraska, North Dakota, Vermont, Quebec and where prohibited or restricted by law.
27. Sponsor is: Reeves International, Inc., 14 Industrial Rd, Pequannock, NJ 07440. Breyer Animal Creations is a division of Reeves International, Inc.
28. For a copy of these Official Rules or the Winners List (which shall include the first name, first letter of last name, and city, state/province/territory/county, and country of the winner (unless the winner is from the UK and has objected on lawful grounds), send a stamped, self-addressed envelope to Sponsor at the above address; Attn: BF2024 Online Diorama Contest. Please specify which item you are requesting. Residents of Vermont, Canada, and the U.K. may omit return postage. You may also obtain a copy of these Official Rules or the Winners List by sending an email (with your email address) to: dioramas@reevesintl.com with the subject line “BF2024 Online Diorama Contest request.” Please specify which item you are requesting.