Careers
We are always looking for motivated people to join us! We are especially interested in people who share our love of animals (especially horses), share our interest in nature, our passion for quality, and our desire to make a difference. We are often looking for people with a toy industry or collectibles background. Reeves International, Inc. is an Equal Opportunity Employer.
We currently have the following open position(s). If you're interested in pursuing a position with us, please send cover letter, resume, and salary requirement to jobs@reevesintl.com.
BRAND / MARKETING DIRECTOR – TOY / PLAY
SUMMARY
We are seeking a Brand / Marketing Director to develop and grow Reeves International’s toy/play focused product lines (Breyer Kids, The Big Dig, CollectA, licensed properties, customer specials) that meet the organization’s brand standards, financial goals, and vision for growth. The ideal candidate will identify and develop white space for products, content, partnerships, and marketing opportunities to reach new fans and customers. This includes driving the strategy and managing execution of these opportunities in collaboration with various service areas of the business including Design, Sourcing, Creative Services, and Sales.
RESPONSIBILITIES
Brand Strategy, Category Strategy & Product Line Management:
- Help drive the development and execution of brand strategy to achieve revenue and profitability targets for Reeves’ kid-focused lines.
- P&L responsibility - managing cost, establishing pricing, forecasts, and managing marketing spend.
- Identifies and pursues white space opportunities consistent with the business’s growth targets and brand guidelines.
- Partners with internal marketing, agencies, and creative services to evolve and develop the brand and categories consistent with consumer expectations, financial goals and business objectives.
- Conduct and manage product line reviews and product development process, working with designers, product engineers and sourcing to meet all development milestones, in-house, and retailer delivery dates.
- Identify and work with internal and external designers, to conceptualize and design products, content, and experiences. Project manage from concept through to commercialization.
- Work with Sales and Finance teams to perform competitive price reviews, pricing analysis, and pricing strategies that support revenue growth objectives while maintaining margin targets.
Marketing:
- Build coordinated annual marketing plans around new product lines to drive brand awareness, household penetration, sales, and market share.
- Partner with internal cross-functional teams to develop and execute integrated consumer and retail programs ensuring executional excellence on time and on budget.
- Ability to construct, distill and communicate a narrative on the business to internal and external stakeholders at all levels.
- Partner with Creative Services to develop powerful marketing campaigns and stories to drive consumer behavior across packaging, POS materials, direct marketing, website, digital and social marketing.
- Coordinate and manage internal partners and external agencies for accountability in goal setting, budget, timeliness, and outcomes.
Market Analysis & Consumer Insight:
- Leverage data and market research to identify key trends and behavioral patterns for children aged 3-12 and their parents.
- Institutionalize consumer insight to drive strategic decision-making and enhance product development, marketing strategies, and customer experience.
Budget Management:
- Manage marketing and product development budgets effectively and efficiently optimizing resources for maximum impact.
KPIs:
- Meet key milestone development dates and delivery due dates.
- Bring new consumers into the Breyer brand as quantified in planning.
- Deliver and manage product to meet target financial goals including revenue, gross margin, & inventory turn.
- Decrease/eliminate plastic in packaging and product.
QUALIFICATIONS:
BA in marketing, business, or related field: MBA a plus.
Proven Experience: Minimum 10 years of brand management experience with a children’s focused consumer-packaged goods company (preferably in toy/gift). A track record of successful product launches in a growing business that increases topline and gross margins.
Strategic Thinker: Intellectually curious and creative with a broad perspective. Sees how the brand fits into the larger landscape
Leadership Skills: Manages, coaches, and develops internal product management talent.
Results Oriented:
- A strong sense of urgency, problem-solving skills, and excellent sense of prioritization; capable of balancing multiple projects simultaneously, and manage workload, competing timelines, and competitive environment, under time constraints and within budget parameters.
- Can simplify complex data into clear, concise, actionable recommendations.
- Experience in campaign creation, execution, and storytelling success across mediums including digital, social, and retailer-specific platforms.
Communication Skills: Excellent communication, presentation, and interpersonal skills, including the ability to professionally present strategy, concepts, and financial decisions to executive management.
Collaborative: Develops strong cross-functional relationships with marketing, design, creative services, sourcing, finance, sales, and customer service to deliver on brand vision and business objectives. Partners with sales to maximize retail presentations and sales opportunities.
Analytical: Highly analytical with strong business acumen and a successful record of product portfolio P&L management/ownership.
Adaptable: Able to thrive in a fast-paced, dynamic environment, with willingness to adapt to changing priorities and challenges.
Accountable: Works proactively and enthusiastically identifies and addresses opportunities for improvement in work culture, processes, and personnel development. Takes responsibility for work and responds to challenges with solutions.
Reeves International is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. This is currently an in-office position. Please send cover letter and resume to jobs@reevesintl.com
INSIDE SALES REPRESENTATIVE
Job Description
Reeves International is a 75-year-old family-owned business dedicated to creating, developing, marketing, and distributing children’s toys, gifts and collectibles that are beautiful, engaging, enduring, and fun. These include our own Breyer brand known for exquisite replicas of horses of all breeds including Triple Crown Winners and Olympians, as well as award-winning toys, crafts and play sets (www.BreyerHorses.com). Breyer was a finalist for the 2020 & 2022 National Toy Hall of Fame and the winner of the 2021 Equine Industry Vision Award. BreyerFest® is an annual, immersive brand event attracting over 34,000 in-person attendees and tens of thousands more from 100+ countries through virtual participation. Reeves is also home to the highly-rated The Big Dig all-season original sandbox digger and The Big Dig & Roll, and CollectA highly detailed vinyl collectible animals; found in specialty toy stores and big box retailers across the country.
We are seeking an energetic, motivated, and accomplished Inside Sales Representative; a talented individual with experience in Consumer Products; preferably in toys, gifts, collectibles and/or sporting goods, to join our company that is well positioned for growth. Reporting directly to the Director of Sales, this position is based in our office in Pequannock, NJ. The chosen candidate will develop a customer base with assigned retailers to increase sales and product distribution primarily via telephone and email. Approximate travel: 10 – 20%
Key Responsibilities
- Work with established accounts in assigned territory to increase sales through order generation, inventory management, securing new opportunities, resolving issues, and timely follow up:
- Call on accounts primarily via telephone and email
- Visit high volume customers at least twice per year
- Open new accounts/work with leads from Breyer website, trade shows, and other sources
- Develop creative store merchandising to drive incremental sales
- Develop creative customer programs to drive incremental sales and distribution
- Timely follow up of leads to secure incremental sales and distribution with new customers
- Proactively prospect for new customers in assigned territory to secure incremental sales and distribution
- Provide timely feedback and information to management as requested
- Attend relevant trade shows, etc.
Qualifications
- 5 years minimum sales or marketing experience.
- Energetic self-starter with creative and independent thinking and winning attitude and approach.
- Excellent communication and presentation skills.
- Strong planning, organization, and data analysis capabilities.
- Personable and professional with outstanding influencing skills.
- Strong Microsoft Office skills including Word, Excel, and PowerPoint.
- Prior experience with NetSuite a plus.
- Business to business sales with tangible consumer products (toys, gifts, collectibles, crafts, hobbies, equestrian merchandise and/or pet supplies).
- Knowledge of and affinity for horse and other animals a plus.
Reeves International is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment. Please respond to jobs@reevesintl.com with a cover letter and resume.