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Discover Breyer header- Horse looking right

Discover Breyer

Horse Looking left in southwestern scene

Discover Breyer

Explore all the ways you can enjoy playing, collecting & learning with Breyer
Photo of the Original Breyer Western Horse Clock

Breyer History

Breyer Animal Creations® began as the Breyer Molding Company, a Chicago-based plastics manufacturer. Its first model horse, the # 57 Western Horse, made its appearance in 1950. It was a special order for the F.W. Woolworth Company, made to adorn a mantelpiece clock. Breyer was flooded with requests from people who wanted to know if they could purchase just the horse! With that first horse, the Breyer Molding Company had changed the focus of its business forever!

Reeves International, Inc is a New Jersey corporation, founded by Swiss entrepreneur Werner J. Fleischmann in 1946. Reeves entered the toy industry as the U.S. distributor of fine European toys and collectibles to the “carriage trade” - that is, toy specialty stores and fine department stores. Top brands such as Stieff, Corgi and Britains were staples of the Reeves International portfolio.

Through these fine brands, Reeves earned an outstanding reputation for sales and distribution. From 1946 through the 1970s, Reeves became one of the nation’s top distributors, operating from its showroom in New York City with a nationwide sales force. In 1998, Anthony Fleischmann purchased Reeves International, Inc. outright from his father Werner Fleischmann.

Today, Reeves International is more focused than ever on its signature brand, Breyer Horses. For generations, Breyer has consistently maintained its position as the premiere brand of horse models and collectibles, with an unmatched commitment to authenticity, quality and realism, continuing a legacy that began in 1950 and is just as relevant today. Breyer is committed to fulfilling its promise to fans of horses everywhere: with Breyer, you truly have a horse of your very own.

The World of Real Horses

Retired Models

Each year, a few models retire to make room for new additions. Learn more about your favorite pieces from the past!

Explore Retired Models